Founded in 2011, CLOUDSEC has made its name known as a global community for cyber security experts and professionals. One of the largest internet security conferences held across Asia Pacific and Europe, CLOUDSEC events feature programmes and presentations by industry experts who address real-world challenges, strategic issues and technology developments.
The theme in 2015 was none other than “Expect the Unexpected”; a call-out in the aftermath of many large-scale hacking incidents and examples of cyber terrorism, articulating perfectly the need for security chiefs to stay on top of emerging security trends. Thus we created a main visual that evoked a sense of urgency; serious without being sombre. The background colour of black is accented by the use of white and red in the tagline. A ray of light shines down from the top right corner, casting a horizontal slant; this is visually symbolic of the “ray of light (of enlighten and discovery)”. The letter “t” of the word “unexpected” is also encased within a circle, resembling a target scope.
