To answer the pressing need of wealth accumulation to meet life goals, #goInvest is a rewarding and flexible solution from leading Life Insurer Company, Tokio Marine Life Insurance Singapore (TMLS). In order to launch this product with a bang, a video was created.
From storyboarding to scripting, the creative process was smooth and seamless. To portray the customer journey, the protagonist Vincent is put through a few scenarios that help him see the need to #goInvest.
Imbued with a touch of humour, the video is light-hearted and entertaining while driving home the key message of TMLS being the trusted provider of best-fit solutions to cater for all financial needs
