The World Cities Summit is a prestigious, biennial event that allows government leaders and industry experts to meet, connect and collaborate in order to address liveable and sustainable city challenges. As the winning agency, we were tasked to firstly create a signature key visual that was used across all print, digital and social collaterals.
We needed to ensure the key visual was clearly differentiated from previous illustrations, whilst retaining the constant elements of urban living, sustainable energy, transport, and natural resources. Our creative interpretation presented a dimensional look into an imagined world city, where elements of work-live-play were succinctly included through hyper-real vector artworks.
A colourful and vibrant key visual with interesting stand-alone elements that convey the overarching theme. A successful event turnout of over 24,000 participants with over 1,800 delegates, 133 mayors and city leaders from 128 cities and 1,100 participating companies in attendance at Marina Bay Sands Convention Centre.
