Stellar results call for a spectacular celebration. Being stars in their own right, the 2019 achievers and awardees of Manulife Financial Advisers were accorded the celebrity status through our integrated campaign that run the gamut of branding, creative direction and production, as well as event management of the two-day celebratory event.
First, we locked down the overarching theme of “Celebrities”. To elevate the top achievers to the coveted status, a glamour makeover and photoshoot was arranged to capture them at their best. Each session was complemented by a minute-long video filming where the achiever shared their personal success story.
First impressions count and we wanted the guests to feel extra special arriving at the event in style. We elevated the experience by creating a multi-space venue that doubled as shareable content for guests, as they captured their moments at the customised photo walls and backdrops.
Held at the JW Marriott, the Celebrities United MDRT Night was an exclusive event complete with red carpet, velvet ropes, autograph wall and chaperones to heighten the ‘celebrity’ experience. What awaited the MDRT achievers was the special surprise of customised personal portraits to commemorate their MDRT win.
The joyous celebrations drew to a grand finale with the Celebrities Unlimited gala night at the Shangri-La Hotel. Befitting of the tagline “Written History · Living Legacy”, the momentous occasion exemplified how enriching lessons learnt from a glorious past can fuel the passion to continue a tradition of excellence.
