In today's sophisticated world of content marketing, there is a pressing need to cut through the clutter and stand out from the competition. Tokio Marine Life Insurance Singapore (TMLS) decided to address this with original video creation centred on the key message: The search for the perfect home is like the hunt for the perfect financial solution, and TMLS will be your partner through it all.
With home ownership being a hot topic amongst Singaporeans and millennials especially, it became a source of inspiration for video content. And so, the concept of a “Perfect Home” began to take root.
Going beyond the conventional spiel that many insurance ads are angled with, the proposed concepts are delivered through disassociated scenarios, using a fun approach to incites more reactions and social sharing.
An original campaign song was created as part of the overarching branding message. Titled “With You, Through It All”, the lyrics are aligned with our promise of being the #GoToPartner for our customers, to help them “dream together, move together.”
In line with the company’s Japanese heritage, TMLS was also invited by Channel NewsAsia (CNA) to air two 30-seconds ads during the popular programme Japan Hour airing timeslot, all through the year of 2021.
With this, TMLS was also privileged to partner and be a part of Mediacorp’s #OurHomeOurStory campaign, where the ads will air on three popular FTA channels during the National Day period.
